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The Sampler

Notes & recaps from the studio.

Process, post-mortems, and launch recaps from Catsoup Media — short, useful writing while we ship work for small brands.

Navy-to-purple poster reading "From handshake to signature" with the kicker "Studio · how we work".
July 14, 2026
Studio

From handshake to signature

The two small tools behind our fixed-price promise — QuoteBowl builds the quote as JSON, quotebowl-sign gets it approved and signed on the edge.

The Geek Cat
Navy-to-purple poster reading "Who eats free at your website?" with the kicker "AI crawlers · the studio guide".
July 07, 2026
Studio

Who eats free at your website?

A plain-language guide for small businesses on AI crawlers — what Cloudflare's block-or-charge defaults do, and the settings footgun that hides you from Google.

The Geek Cat
Navy poster reading "Postcards from a Satori OG factory." with tech badges underneath — satori, @resvg/resvg-js, astro, mood SVGs.
June 16, 2026
Process

Postcards from a Satori OG factory

How we built a per-route OG card system for catsoupmedia.com — Satori + resvg, hash-deterministic mood cats, two CTA pools per locale, and the JS signed-int bug we hit along the way.

The Geek Cat
A printed studio menu card listing three bowls — Small bowl ($x,xxx), Big bowl ($xx,xxx), Cauldron (on ask) — with kitchen-voice descriptions and two navy pills at the bottom reading "NO HOURLY RATES" and "NO SURPRISE INVOICES".
June 09, 2026
Studio

Per bowl, not per hour

Why we price fixed-scope projects instead of hourly retainers — what it changes for both sides, which clients it filters out, and what we do when scope creeps anyway.

The Money Cat
Deep purple poster with "The 28-day site." in cream and saffron, subtitle "What gets in, what waits.", and a "MON → MON → MON → MON" pill marking the weekly cadence.
June 02, 2026
Process

The 28-day site: what gets in, what waits

How our four-week Standard cadence actually breaks down — what's on the menu in weeks one through four, and what gets parked for v2.

The PM Cat
The new Catsoup Media hero — "Small brands with big appetites" on a deep purple ground, with the mascot in the corner.
May 30, 2026
Process

Kitchen overhaul: Building the new site

A walk through the look, mascot, motion, and decisions behind the relaunched catsoupmedia.com — what we kept, added, and left off the menu.

The Designer Cat