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ALQUINICSA

Visibility and sales across digital and physical channels.

Year
2024
Category
Marketing Strategy
Services
Digital marketing strategy Paid social media Street-level / BTL marketing Content & campaign production
ALQUINICSA — case study cover
01

The situation

ALQUINICSA rents and sells heavy machinery. Before working with us, the company had very low sales and limited visibility in the market. Their social media presence existed, but it was not generating meaningful interaction or attracting enough potential customers.

The business had little knowledge of how to structure its marketing efforts, which made it difficult to consistently reach and convert customers.

02

What we did

We approached the project as a visibility and sales problem across both digital and physical channels.

On the digital side, we improved their online presence and developed marketing content and campaigns to increase awareness, reach, and engagement.

On the physical side, we implemented street-level marketing strategies, including visual advertising and local promotional materials to increase exposure in areas where potential buyers were more likely to notice the brand.

The project benefited from strong marketing experience across BTL, online marketing, and physical marketing. This allowed us to create a more complete strategy rather than relying only on social media posts or isolated ads.

Throughout the process, we guided the client step by step, helping them understand how visibility, messaging, and consistency work together to attract customers.

03

The outcome

The combined strategy led to a significant improvement in sales performance. In less than one month, ALQUINICSA sold 4 machines valued at $250,000 each, generating approximately $1,000,000 in revenue.

The business also began receiving more inquiries and gained stronger traction in its target market, showing the impact of combining digital visibility with physical marketing efforts.

Featured
reels.

From the campaign
Campaign reel
Campaign reel

Reels embedded from Instagram — ALQUINICSA

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