UNIVETSA

UNIVETSA distributes veterinary products to veterinarians in Nicaragua. Before the project, the company was facing low brand awareness and financial pressure because its audience did not clearly understand the brand or what it offered.

One of the main challenges was a disconnect in the marketing approach. The company was placing effort toward final buyers, but its stronger business opportunity was communicating with distributors. This misalignment limited the effectiveness of their marketing and made it harder to generate the right kind of demand.

We began with discovery sessions to understand the business, its products, its market, and the way customers and distributors interacted with the brand. Through that process, we identified that the marketing strategy needed to focus more clearly on distributors rather than end buyers.

We helped reposition the communication strategy, making the distributor audience the center of the marketing effort. This required adjusting the message, the focus of the content, and the way the brand presented itself online.

Because social media is a strong channel in Nicaragua, we revamped their online presence while respecting the existing brand colors and visual identity. We created marketing campaigns designed to increase visibility, improve understanding of the brand, and open conversations with the right audience.

We also managed paid social media advertising to support the strategy and expand reach. The work was not limited to posting content; it involved defining the strategy, guiding the client through our recommendations, and asking for trust when our perspective differed from their initial perception.

The campaign and repositioning generated more calls and stronger interest from distributors. Some distributors who were not previously customers began asking about products, creating new business opportunities.

The company's efforts became more focused on the audience that better matched its business model, helping UNIVETSA communicate more clearly and pursue growth through its strongest channel.